SPORTSBRAND

SPORTSBRAND

VISIBILITY VS. IMPACT

Corporate brand guidelines are not
a Sponsorship Manager’s friend.
Graphic Standards & end line messaging can
significantly impact in-camera impact.
Sportsbrand gives the sponsorship team
prescient research & creative data to
ensure a brand’s best OTS.
Sportsbrand adapts key in-camera brand
communication to ensure. maximum
impact.

With 50 years of experience in branding the world’s major
sporting events, we are uniquely qualified to advise
sponsors on how to best display their brands around the field.

We have distilled and established a set of Exposure
Parameters that each have a profound influence on the
visibility impact of stadium signage, and therefore a direct
consequence on the sponsorship’s return value

We empower a sponsorship team with prescient visual evidence to ensure permission that a logo can be manipulated and colours 'tweaked' for maximum impact in stadium.

Prescient Artwork Strategy

Analyse Logos & brand elements

Capitialise on position & coverage

Identify Play Patterns

Creative Visual Impact Analysis

Evidentiary data > LED Rules

Effective animation

Maximise ROI

Sportsbrand identifies the play patterns that govern the effectiveness of in-stadium sponsor display opportunities.

Identification of key shots to maximise sponsor’s key brand communication.
Brand platform analysis and colour variation to appear 'correct'.
Singular specialised intellectual resource ensures artwork & communications impact

Guided by Sportsbrand